PipeAlign Overview
PipeAlign helps large B2B companies
make sure investments in demand generation and lead management improve sales productivity profitably and materially. PipeAlign does so with its proven B2B Refinery® Methodology and its Partner Network.
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The name "PipeAlign" combines the idea of a sales pipeline with
the concept of go-to-market alignment. A pipeline also suggests the metaphor
of our B2B Refinery marketing methodology. |
End-to-end financial measurements bring predictability, unity and purpose,
and accountability to go-to-market operations.
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Sales and marketing must help each other succeed. Similar partnerships
must exist among all the other groups involved in go-to-market operations. |
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Roll over images above for description |
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Areas of Expertise
Knowledge practices include the following key areas that most affect demand generation and lead management: messaging and contact strategies to generate demand and convert inquiries into leads, marketing automation, direct response marketing, tele-qualification/tele-prospecting/telesales, database marketing, data capture/data standards, and pipeline metrics. You can download our white papers on many topics. Our book will make you a lead generation black belt.
We can also assist clients with organizational issues related to demand generation and lead management, including budgeting and forecasting and sales and marketing alignment specific to lead generation and lead management.
Scroll over the links to the left to review specific information about the things that we believe make us unique, about executive leadership, and about our Partner Network.
The PipeAlign Difference
PipeAlign is effective, fast, and affordable:
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We have a unique, proven lead generation methodology that lowers the overall expense-to-revenue ratio in sales and marketing; |
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We’re very fast, whether you need us to assess your current situation or deploy turnkey solutions; |
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We use best practices yet minimize your investment in planning and design and therefore maximize your investment in implementation of lead generation and lead management campaigns and systems; and |
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We make your team self-sufficient rapidly. |
The proof of the effectiveness is available in our case study, which describes how our Fortune 500® client generated a billion dollar pipeline in twenty months from a standing start.
We’re fast for several reasons. Our extensive B2B experience in all aspects of lead generation and lead management allows us to minimize the investigation necessary to assess the client situation. We’ve also pre-packaged a great deal of our methodology, including our book, to accelerate solution-delivery. Finally, our partners use our methodology and have pre-configured many compliant capabilities for other clients.
This speed and experience minimizes the fees a client pays for our consulting services and helps maximize the portion of their budget available for implementing lead generation campaigns and lead management systems. Our extensive portfolio of white papers, tools, and templates not only reduces costs and accelerates delivery but also makes clients self-sufficient rapidly.
J. David Green
CEO and Cofounder of PipeAlign LLC
Dave Green cofounded PipeAlign in 2002 to improve the way large and medium-sized B2B companies go to market. He has more than twenty years of B2B experience, primarily in the technology industry, and has worked in sales, marketing, and customer service on both the vendor and client sides. Dave has played significant roles spanning process design, implementation, and hands-on operations. His efforts have typically resulted in increased support for these go-to-market initiatives on the basis of compelling, quantifiable results.
Prior to cofounding PipeAlign, Dave designed and implemented highly successful inside sales and lead programs for clients like Novell, Avaya, Microsoft, Symantec, and Computer Associates.
Dave also co-authored The B2B Refinery, a book focused on how B2B companies can improve ROI from lead generation and lead management investments.
The PipeAlign Partner Network
The PipeAlign Partner Network consists of a small set of proven, best-of-breed vendors in all the critical areas of lead generation, including B2B direct response marketing, telemarketing, and database marketing. The advantage of using these vendors includes their knowledge and understanding of the B2B Refinery Methodology, the speed with which they can implement our methodology, and the reduced costs and increased productivity resulting from their experience with the PipeAlign approach.
Of course, at the client’s request, PipeAlign will engage with any marketing services provider or internal operation team and transfer our knowledge to them so that they too use the B2B Refinery Methodology appropriately.
